About William Campbell Douglass III MD, MS

Dr. Douglass is passionate about having a positive influence on the evolution of medicine by teaching topics conducive to health and healing. He was taught by his father, William Campbell Douglass II, MD from an early age to respect science-based nutrition, natural therapies and natural products research. Dr. Douglass III continues in a legacy of finding, assessing and reporting truths about the art and science of healing. In a sense, with That’s Good Medicine Dr. Douglass joins his father in ‘dropping the bomb on modern medicine’ to effectuate what they both consider a long-needed, deep ‘internal cleansing’ of the predominant allopathic-based medical paradigm (’conventional medicine’), and to help mainstream science-based ‘;integrative medicine modalities.

Dr. Douglass graduated from University of Florida with a Bachelor’s degree in Nutrition then finished a Master’s degree in Nutrition at Purdue University after researching the anti-tumor effects of beta-carotene on breast cancer (beta carotene showed clear anti-tumor activity). Convinced that nutrition and medicine are ideal for teaching important health principles, and contributing to the advancement of medicine, he pursued the MD degree from Loma Linda University School of Medicine. He is board certified in Family Practice and has practiced ‘Integrative’ and Emergency Medicine for 20 years. What’s in the name: A spokesman with credibility for integrative medicine.

The current medical system is inherently flawed because it is driven predominantly by the pharmaceutical industry. There are a plethora of many pharmaceutical products (artificial substances, ‘drugs’), but many promising natural products and approaches are left as ‘orphans,’ not because they are ineffective or dangerous, but because they are not patentable and thus have little chance of being marketed properly. ‘Big Pharma’ has the multi-million dollar advertising and R&D budgets to leverage the FDA and FTC for approval, lobby congress, pay ‘drug detail men,’ influence publications in medical journals, and pay expensive media outlets to promote their synthetic, patented drugs. Natural approaches to health and healing do not have these financial and political advantages because natural products are not patentable. Despite these disadvantages, an increasingly informed public, is demanding many of the safe, effective and affordable ‘integrative medicine’ modalities.

Dr. Douglass doesn’t think or teach that drugs – and modern medicine – are somehow entirely bad or evil. However, it is clear that natural products and many of the ‘alternative’ therapeutic approaches have much less economic advantage than pharmaceutical approaches, in the highly competitive marketplace of treating various diseases. What’s in the name: A well-trained, credentialed, experienced physician whose mission is to promote the integration - into 21st century medicine - high quality, science-based natural products and approaches to complement amazing advances seen in ‘conventional medicine.’

In some ways Dr. Douglass is like a Naturopath philosophically – not just a ‘conventional doctor.’ He had applied initially to a naturopathic medical school, but on his dad’s advice decided to get the M.D. training instead. Still, Dr. Douglass emphasizes the importance of largely forgotten ancient wisdom of medical greats like Hippocrates and Samuel Hahnemman. With That’s Good Medicine and related products and services Dr. Douglass hopes to contribute to mainstreaming integrative medicine - largely by highlighting the science behind natural products and so-called ‘alternative’ therapies. What’s in the name: An advocate for Good Medicine.