About
About That’s Good Medicine:
Target audience: ‘Baby boomers’ (folks born between 1946 and 1964).
The Doctor: William Campbell Douglass III MD, MS
Objective: Provide accurate, practical health information using an entertaining and inspiring format.
Mission: To mainstream integrative medicine.
Good Medicine Features: Each episode of the That’s Good Medicine fits within recurring topic-specific installments (categories). The installments are listed, with links to the related archived shows, on the left side of the web page. Each installment has a unique premise, educational content and music branding to facilitate learning. A few examples of the recurring topic-specific installments include Dropping the Bomb on Modern Medicine (critiques and criticisms of the disease management system); Vita Man (on dietary supplementation); Death and Toxins (toxicology); Amazing Aging (anti-aging medicine); The Skinny on Fat (weight reduction and maintenance); and Food for the Shrewd (reviews of health products and services).
Potential Sponsors: Health food stores, dietary supplement companies, homeopathy companies, diagnostic laboratories, pharmacies, publishers, self-insurance companies, spas/practitioners, devices (exercise, treatments, massage, light, food processing, diagnostics, dental health, water purification, sauna, hydrotherapy, colonics, etc.). If you are interested in becoming a sponsor, please email us at feedback@thatsgoodmedicine.com or contact us via the Flow Productions website at flowproductions.org.
Breaking the Media Barrier: Strong economic, political, and media forces restrict the flow of truthful health information and promote inaccuracies about ‘integrative medicine,’ which largely consists of ‘natural’ unpatentable therapeutic approaches (previously called ‘complementary-alternative medicine – CAM). That’s Good Medicine listeners are invited to participate in the exploration of related vital and revolutionary concepts and solutions for health and medicine.
Dr. William Campbell Douglass believes that accurate, science-based public health education is the answer to most human disease, suffering and premature death. With That’s Good Medicine Dr. Douglass breaks the media barrier in order to spotlight: 1) integrative medical approaches to improve health and increase longevity; 2) optimal advances in conventional medicine for the treatment of diseases; and 3) conventional medical approaches, which have been shown to be useless, harmful and wasteful, and yet continue to be used on a large scale.
Thanks to scientific research, an ailing ‘disease-care’ system and public demand, health care may be poised to implement healthful, safe integrative medical therapies on a large scale. That’s Good Medicine is intended to be a catalyst to that process. With over 30 years of watching ‘the new medicine’ evolve, That’s Good Medicine bridges the gaps between the different medical worlds by keeping listeners up to date on latest scientific advancements in medicine, health and healing.





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